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Business: SWOT Analysis  

Last Updated: Feb 20, 2014 URL: Print Guide RSS Updates

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Henry Madden Library


Library Hours

Spring 2015

Mon. - Thu.  7:45 AM - 11:00 PM

Fri.             7:45 AM - 5:00 PM

Sat.            10:00 AM - 6:00 PM

  Sun.           2:00 PM - 10:00 PM


Information Literacy Survey

If you have attended any library workshops on doing research, please complete the following survey.  It will help us learn what you liked and did not like about the workshop and should be changed.

Information Literacy Survey

Thank you!

Fresno County Library

Fresno County Library has great business resources online as well as in print.  Create your library account and access


Workshops - Spring 2015

Business Wednesday Workshops

Henry Madden Library - Room 2127

Learn more about the most valuable resources for business and economics student researchers. Each session includes a brief overview of the research process and tools, and ample time to do your own guided searching.
All students, faculty, and staff are welcome to come!

CLICK HERE to register for the workshops, as space is limited.


February 4 @ 4-5 p.m.     INDUSTRIES & COMPANIES

Find the latest statistics on major industries and companies.
The Madden Library has some excellent databases to help you find detailed, up-to-date information on industries and companies. Learn how to take advantage of these valuable tools.


February 18 @ 5-6 p.m.     STOCKTRAK/INVESTMENT

Research techniques for the wise investor.
Learn how to find financial data on companies and make the right decisions on what to buy, when to buy, and when to sell!  Get expert advice from Professor K.C. Chen, Chair of the Finance Department and the special speaker of the workshop.


March 4 @ 4-5 p.m.     INTERNATIONAL BUSINESS  

Discover the best resources to help you take your ideas around the globe.
Not sure where to look up information about companies abroad, industry trends, or country profiles? The Library’s Business Team will show you essential resources and tips for successful research in international business.


March 18 @ 5-6 p.m.     CONSUMERS  

Learn ways to find demographic and psychographic information about today’s consumers.
Knowing your market is critical to the success of any business. The Library’s Business Team will show you how to identify and analyze your customers.


April 8 @ 4-5 p.m.     ECONOMIC RESEARCH  

Up-to-date information and data on the current U.S. economy.
Looking for ways to quickly find current and historical economic data, up-to-date information and essential articles? Join this workshop and learn how to find what you need from various reliable resources.


New & Popular Titles

Gale's Business Plans Handbook series (vol. 13 to the most current vol.) are now available via Gale Virtual Reference Library.

"Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans." (Gale)

Earlier volumes are also available either online or in print:

Business Plans Handbook, vol.12 (in print)
Business Plans Handbook, vol. 1-11 (online)

Library Services

Find Library Materials

 Search books, journals, and other library materials from the main search box on the Library home page or through the Library Catalog.   Write down the call number and location (e.g. Lower Level, Reference, etc.) to find the item on the shelf. 

You can also request books in the catalog and have them put on hold for you at the Circulation Desk. This service takes about 24 hours and you will receive an email when your materials are ready to pick up.

Need a Textbook? Check if your professor reserved the course materials on reserve at the Circulation Desk.

Interlibrary Loan Services

ILL Services through Link+ and ILLiad obtain materials not owned by the Madden Library from other libraries statewide, nationally, and internationally.  

Equipment Lending

Library equipments such as laptops, iPads/tablets, flip video cameras, and headphones are available for checkout.

Printing & Copying on Campus

Pay for Print 2.0 service allows Fresno State students, employees and guests to print from anywhere on-campus, even from your own computer using our wireless network. 

Assignment Research Calculator

Use the Assingment Research Calculator to help with time management, research, writing, and citing sources. It will take you step-by-step through the process of researching and writing a paper, and can even send you email reminders along the way!  

Online Library Tutorials

 Library tutorials are available in Blackboard and give an overview of library services as well as how to search the online catalog and electronic databases.

 Group/Individual Study Rooms

Reserve a study room located on the 1st, 2nd and 3rd floors of the Library.  Contact Circulation Desk at (559) 278-2551 for more information.

Need Help?  Ask!

Research assistance is available in person at the START Here Desk on the 1st floor, by phone, email, text message, or chat during Library hours.



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    Hiromi Kubo
    Contact Info
    Office: Library 1133
    Phone: (559) 278-7036
    Send Email

    Ross T. LaBaugh

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    Librarian Emeritus
    Contact Info
    My office is in the North Wing of the Henry Madden Library (Room 1137).

    Come by anytime!

    You can call me at (559) 278-2230
    or email
    Send Email


    Chat with a librarian or call the Information Desk at (559) 278-2174 anytime the library is open (Library Hours.)